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| Symbol | Sector | Return | Exposure | Trades | Last Trade | Status | |
|---|---|---|---|---|---|---|---|
| BRLCQ | Electronic Equipment | -99.83% |
|
0 | 16-Jan-08 | Currently Holding |
16-Jan-08
BRLC deserves respect
Holding Rationale for BRLCQ.
BRLC makes the Olevia brand LCD HI-Def television found in Target, BJs, Sears, Circuit City and many local retailers in the U.S. as well as China and South America. They are known for their high quality product at reduced prices. They are priced lower than Panasonic, Sony Brevia and Toshiba LCD TVs to name a few however the technology is equal if not better. Sales have tripled over the past year. They have takean a recent hit because of lowered guidance. What investor's don't realize is the revenue was guided lower because the company has decided to reduce risk in China by licensing the technology to a Chinese company and just receive royalty payments or what I would call pure profit. The company's profit margins should increase in 2008.
Tagged Stocks: BRLCQ
Posted at 17:34 in Holding Rationales | Permalink | Comments () | Top
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