I told my friend, who has 4 kids, I had just bought a toy stock and he warned me that young kids have out grown traditional toys and want electronics. I told him I had bought LF and he knew the name and just said good buy. Very small children can't handle ipods nor will parents opt for such a toy for a 4 or 5 year old, but $60 for "My First Computer" that starts training their kid for our technological future they will buy. Positives: In late October/early November, consumer groups and magazines will start to come out with recommendations regarding toys and LF will do great just based on top ten lists/best educational toys category. I've visited a number of stores carrying LF products and all the displays have the LF systems along with the additional discs you can buy. Sort of razor strategy. Negatives: I've noticed that you connect these units to TV's and in poorer areas that may be a disincentive to buy these systems if a household has few tv's. My observations so far showed more attention to impulse buys of cheaper <$20 toys in such a demographic. However, even in poor areas, this will be the toy has the potential to be the one you save up to buy for Christmas. Belief stock could fall $2 or go up $2 depending on numerous factors but I put my bet with Christmas momentum, a good product, etc toward the upside.