| Symbol | Sector | Return | Exposure | Trades | Last Trade | Status |
|---|---|---|---|---|---|---|
| SBUX | Restaurants and Bars | -13.10% | n/a | 1 | 08-Jul-08 | Prior Holding |
24-May-08
Starbucks Investment Rationale
Holding Rationale for SBUX.
Starbucks was an early-January value play that turned sour after continued earnings disappointments. As such, I feel it is entirely useless to drop them from my portfolio at this time. I believe in their long-term prospects run behind an excellent CEO in Schultz... and consider SBUX a "hold" in this environment. I am hoping for a return to $19 so that I may sell out my position without suffering too much of a loss on an otherwise well-run company that has been brought down with the rest of the discretionary sector.
Tagged Stocks: SBUX
Posted at 12:29 in Holding Rationales | Permalink | Comments () | Top
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