Holdings > Holding Rationales > Don’t let pride get in the way...

Holding: AAPL

StefanoBuliani [799]

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Symbol

Sector

Return

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AAPL

Computer Hardware

27.95%

3

19-Dec-07

Currently Holding

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01-Mar-08

Don’t let pride get in the way of good ole greed

Holding Rationale for AAPL.

0

Lesson learned.

I love Apple, I love almost all their products (there are few exceptions).

Instead of following my own advice and shorting it at the end of 2007 I decided to go long expecting big things to happen at the MacWorld (Jan 2008). The new products announced were, frankly, underwhelming, not just for me but judging by its reaction also for the market.

I should have sold. I should have sold. I should have sold right away. Instead, like a smart lad, I decided to stick with it and convinced myself that I must have been half asleep while watching Jobs’ keynote and missed the Apple flying hydrogen-powered car he presented.

Now the damage is done, and the loss is too vast (around $50) for me to take.

As I see it my options are:

Stay with Apple and prey that the engineering bunch in Cupertino can pull out something amazing later this year

Stay with Apple and prey that the engineering bunch in Cupertino can pull out something amazing later this year

Stay with Apple and prey that the engineering bunch in Cupertino can pull out something amazing later this year

Take the loss and hide in Tibet for a few months and cry over it

Last thought. Perhaps it is a good time to get back into CSUN. Not because the solar energy sector is particularly healthy, all evidence to the contrary, but because I believe this stock is now almost at rock bottom and given its volatility it’s probably worth holding waiting for the usual “sector snaps” to appear on you Yahoo finance portfolio.

Tagged Stocks: AAPL, CSUN

Posted at 02:39 in Holding Rationales | Permalink | Top

1 Comments on "Don’t let pride get in the way..."

Once again we are left with the problem of dealing with losses. In a disciplined fashion, we must recognize that stocks may turn against us even after we have given it every thought and analysis---regardless of how you pick your stocks. I am a strong believer that the best key to success continues to be the discipline of limiting losses. No matter how much you have analyzed an investment. Work hard to weed out your losers out of your portfolio and let your winners fly. Also, avoid quickly reinvesting funds when you find that you are selling stocks at losses. This could well be a signal that something is "rotten in Denmark" so to speak.....and should, as I like to put it....be 'sitting on your hands'. Not that I don't love Apple and all of their products :).

Good luck and I hope you don't mind these comments from this old-fashioned amateur!

Bob

Posted on 01-Mar-08 19:26 by BobsAdvice

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StefanoBuliani
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Holding: AAPL

StefanoBuliani [799]

AAPL

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01-Mar-08

Don’t let pride get in the way of good ole greed

AAPL

1 Comments on "Don’t let pride get in the way..."

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